There was a lot of uproar some time ago Old Town of Lijiang The business closure event was attributed to the fact that the managers set up cards and charged fees, which led to a decline in the number of tourists and made business unsustainable.
According to the investigation by the reporter of Xinhua News Agency, although the setting of cards has affected a number of tourists, the number of tourists in the ancient city of Lijiang has actually increased from January to May this year, and the growth rate is not small, so it is untenable to attribute the problem to the decline in the number of tourists.
The 80 yuan maintenance fee for the ancient city is just a fuse. It resonates with the public because it is against the ticket economy.
Collecting fees for surrounding scenery is a common practice in scenic spots around the country. Some scenic spots spare no effort to strive for world cultural heritage and other celebrities, whose purpose is to see the market prospect of "rising tide and rising ship".
As a foreign tourist, we hope Lijiang can follow the same path as the Phoenix Ancient City, open for free, and go in and out at any time. However, from the perspective of scale, Lijiang Ancient City is far larger than Phoenix, and its cost on the maintenance of the ancient city is also far higher than Phoenix. It is reasonable to recover part of the maintenance funds of the ancient city by means of tickets. If all the money collected can be used to protect the ancient city, it is actually a good thing for the country and the people.
Objectively speaking, Lijiang Ancient City Scenic Spot 80 yuan maintenance fee Compared with the ticket price of more than 100 for other ordinary scenic spots, the charge is not expensive. The ticket price of Disney is more than 400 yuan, and some ancient cities and rocks that are entirely man-made also reach more than 100 yuan. It is difficult to find a quotation below 50 yuan by taking a cableway. Compared with Lijiang, the charge for the ancient city is quite generous. However, the Lijiang government is also responsible for explaining to the public where the 2.7 billion yuan of maintenance fees collected over the years are.
As for the demands of merchants, I'm afraid they have nothing to do with the maintenance fees of the ancient city. The decline of store value is a trend problem of the whole society. The consumption habits and behaviors of the whole society are moving online, and most cities cannot stay out of it. For scenic spots like Lijiang Ancient City, it is even more serious. There are thousands of shops in the small ancient city. Everyone sells the same silverware, leather products and handicrafts. How can this business go on?
Not only the ancient city of Lijiang, but also the scenic spots across the country sell the same things with little difference. But for those who know the names, there is no one who does not sell jadeite; Where there is a little customer flow, the silver shop is also standard. How can tourists be interested in shopping? The low, small and scattered are similar, the quality cannot be guaranteed, and the rights protection system is unreliable. It is almost inevitable that it will not be long to rely on these things and this short-term market behavior to support such a large number of shops with such high rents.
In fact, the problem of the ancient city of Lijiang has existed for a long time. About ten years ago, the ancient city of Lijiang had changed its flavor. Everywhere we went, there were shops, tourists everywhere. It looked like an ancient city on the outside, but there was almost no thing that could really reflect the culture of the indigenous people.
Ten years later, the bar became popular. Everyone opened the bar, and the flower cake became popular. Hundreds of bars appeared in Hula. What business was easy to do, and everyone rushed to the ground. The problem was not alleviated, but more and more serious. From this point of view, the dilemma of Lijiang is not surprising. It is an inevitable result of excessive commercialization and disorderly development. Excessive development will inevitably lead to vicious competition. After a short boom, everyone will be depressed together.
The residents and managers in the ancient city were once the beneficiaries of commercialization, but now it is time for them to pay the price. The bitter wine brewed by excessive commercialization can only be drunk by oneself. Today's predicament is not necessarily a good thing.
Where did the 1.5 billion yuan in debt in Lijiang Ancient City go ？
From the collection of "GUWEI Fee" in 2001 to the present, by the end of 2015, the cumulative collection and receipt of "GUWEI Fee" was 2.7719.8 billion yuan, the cumulative loan was 3.9120 billion yuan, and the cumulative invested capital was 6.63275.5 billion yuan. At present, there is still a debt balance of 1.568 billion yuan.
Among them, 620 million yuan was invested in the demolition of uncoordinated buildings and restoration of heritage features;
More than 40 million yuan has been invested in the power and telephone cable pollution discharge and three wires and two pipes underground projects;
14 million yuan per year for laying drinking water pipes;
Nearly 400 sanitation workers clean every day;
30 million yuan will be invested for greening in the early stage;
It costs 1.5 million yuan to provide free toilet paper every year;
The protective restoration of Fang Guoyu's former residence, Wangjiazhuang Church, Naxi Xiyuan, etc. has invested 16 million yuan, and 10 million yuan is invested annually to protect intangible cultural heritage, etc. Charging in the ancient city is obviously equivalent to the payment wall of Internet enterprises. Such Internet enterprises are difficult to grow, and the tourism industry in a place will not be better.
