After the release of the Spring Festival holiday arrangements, the tourism market has ushered in a "whirlwind" of travel, and "single place vacation" is expected to upgrade to "long-term in-depth travel". Recently, many places across the country have ushered in a wide range of cooling, rain and snow weather. The domestic ice and snow tourism season has started. The preparations for major ice and snow scenic spots and ski resorts have entered the final sprint stage, and the popularity of ice and snow tourism continues to rise.
All ski resorts and ski resorts welcome a booking boom
Tuniu Tourism Network predicts that the number of users traveling and tourism consumption will witness explosive growth in the ice and snow season from 2023 to 2024. Up to now, the latest data of Tuniu shows that from the Mid Autumn Festival National Day holiday to October 31, the search volume of Tuniu's ice and snow tourism related products has continued to grow, with the search volume growing by 124% compared with the same period in September. The search popularity of snow mountains, glaciers, hot springs, aurora, skiing, snow scenery, rime, ice sculpture, ice and snow parks, ice lanterns and other keywords ranks top.
It is worth noting that since the Beijing Winter Olympics, ice and snow tour users have become younger and younger. According to Tuniu's data, the post-90s and post-00s have become the main consumers of ice and snow tourism products, with the proportion of booking orders reaching 60%. Among them, ice and snow sports are favored by young users, teenagers and parent-child customers. According to Tuniu data, since the mid to late October, various ski resorts and ski resorts have ushered in a wave of booking craze, including Wanda Changbai Mountain International Ski Resort, Yabuli Ski Resort, Vanke Songhua Lake Ski Resort, Koktohai International Ski Resort, Chongli Wanlong Ski Resort, Beidahu Ski Resort, Jikeprin Ski Resort, Changbai Mountain Red Pine King Ski Resort Beijing Jingzhi Lake Ski Resort, Xiling Snow Mountain Ski Resort and other bookings are more popular.
The hot destinations for domestic ice and snow tours are Yunnan, Heilongjiang, Jilin, Liaoning, Zhejiang, Xinjiang, Beijing, Sichuan, Tibet and Guangdong. Since October, Jilin Vanke Songhua Lake Ski Resort, Urumqi Yinfeng Ski Resort, Xinjiang Altay Ski Tourism Resort, Henan Funiu Mountain Ski Resort and other scenic spots have launched a number of measures to benefit the people, such as ski discount tickets, free skate cards, ski packages and so on, attracting extensive attention from users. The Northeast, Beijing Tianjin Hebei, Xinjiang and other traditional popular destinations also took the lead in ushering in rapid growth in bookings.
Outbound travel market during the Spring Festival may show a trend of "one cold and one hot"
Recently, the Spring Festival holiday arrangement was released, blowing a "whirlwind" to the tourism market. Qunar Big Data Research Institute analyzed and pointed out that according to the holiday data in previous years, the third and fourth days will usher in the depression of air ticket prices, which is suitable for taking families to travel after returning home. During the Spring Festival holiday in the Year of the Dragon, "single resort" is expected to upgrade to "long-term in-depth tour".
The head of Zhongxin Tourism Retail Business Department said that the release of the Spring Festival holiday arrangements will greatly boost the recovery of the 2024 Spring Festival tourism market. Through the establishment of travel confidence in the May Day, Dragon Boat Festival, National Day Golden Week and other holidays in 2023, a better foundation has been laid for the Spring Festival travel in 2024. In addition to domestic travel, the extra long holiday also makes outbound travel a popular choice for many tourists. It is expected that the outbound travel market will show a trend of "one cold and one hot" travel ends in 2024 Spring Festival.
More and more young people choose to travel at the end of the year. On the one hand, off peak travel has a higher price and better experience. On the other hand, the launch of winter ice and snow themed products, coupled with the Winter Olympic Games, gave birth to the "ice and snow craze" of young people. According to the data from several online travel platforms, the sales of Nordic Aurora series theme products, European ice and snow tour and group tours are good.
In the cold winter, in addition to the ice and snow featured destination products, the "hot" travel also came into being. On the one hand, the off-season destination is in the best tourist season of the year. On the other hand, the migratory bird style health care vacation can help tourists escape the cold. The reporter learned that Australia, New Zealand, South Africa and other destinations have become the main destinations for winter off-season travel. It can be seen from the sales of Zhongxin's tourism products that the product consultation of several off-season ground roads is very popular.
Dai Bin, president of the China Tourism Research Institute, said recently that it can be expected that the Spring Festival in the Year of the Dragon will be the most active tourism and consumption hot Spring Festival. "Historically, the Spring Festival is a traditional festival for returning home to celebrate the New Year and family reunion. The return journey and reunion of the New Year leave little time for employees to travel. Therefore, the number of tourists on the Spring Festival holiday is less than that on the National Day, and is also lower than that on Labor Day in comparable terms. From the perspective of tourism expenditure, the consumption budget of catering, shopping, gifts, etc. during the Spring Festival is on the high side, which has a more obvious driving effect on the tourism economy. " Dai Bin pointed out that the 2024 Spring Festival holiday can not only fully meet the needs of family reunion, visiting relatives and friends, and local leisure, but also leave more time for travel. "With more tourists and more consumption, the tourism economy will have a good start in the new year."
