On November 8, the opening ceremony of China Culture and Tourism Enterprise Cooperation and Development Conference was held in Zibo, Shandong Province, where the elites gathered to discuss the development of culture and tourism. At the meeting, Zhang Xu, chairman of the World Tourism Alliance, said that Shandong's cultural and tourism market is becoming increasingly active and the industry is developing vigorously, which has entered a new stage of development with more emphasis on quality, integration and scenes.
Zhang Xu said that since the smooth transition of epidemic prevention and control in China, the domestic tourism market has continued to rise in popularity, reflecting the strong vitality of domestic tourism demand. At the same time, with the rise of new people such as Generation Z and the innovation and reform of digital technology, the integration boundary of culture and tourism continues to expand, the culture and tourism industry chain continues to grow, and branding and immersion start the 4.0 era of culture and tourism industry.
As far as Shandong is concerned, Shandong focuses on the overall situation of economic and social development in the post epidemic era, aims at the wind of tourism recovery, takes the lead in launching a package of policies and measures to boost the tourism industry and promote the in-depth integration of cultural and tourism development, which has gathered strong popularity, formed a strong momentum, and produced a significant multiplier effect. Shandong's cultural and tourism market is becoming increasingly active and the industry is developing vigorously. It has entered a new stage of development that focuses more on quality, integration and scenarios. "Today, entrepreneurs in the cultural and tourism industry gather together to seek the development of Shandong's cultural and tourism industry. I think the opportunity is very rare and important. It is believed that with the joint efforts of all of you, centering on the theme of "Joining hands with hospitality in Shandong to win the future of cultural tourism", we will be able to fully tap the advantages of cultural tourism resources in Shandong, mobilize the investment vitality of market players, and further promote the high-quality development of cultural tourism integration in Shandong.
He said that the World Tourism Alliance was willing to continue to deepen cooperation with Shandong, build a platform for dialogue, exchange and cooperation between tourism cities and international and domestic cultural and tourism enterprises, and work together with Shandong Province and major cultural and tourism enterprises in many fields, such as scenic spot promotion, leisure and vacation, cultural and tourism integration, digital cultural and tourism, to jointly create a world style, show the Chinese spirit It is an internationally famous cultural tourism destination that highlights the charm of Qilu.
It is reported that as an international tourism organization initiated by China, the World Tourism Union currently has 236 members from 41 countries and regions, including many influential tourism or tourism related enterprises, and has created a brand of "dialogue" series of main activities.
