With the comprehensive support of policy support, market supervision and other factors, as the popularity of ice and snow sports continues to improve, the supply of ice and snow industry continues to increase, and the market demand is further released, "cold resources" are expected to burst out more "hot effects".
Zhang Guodong
As the temperature drops, the related ice and snow sports are gradually launched. At present, the traditional ice and snow tour market represented by the Northeast continues to heat up. In the face of hot ice and snow tourism, traditional ice and snow provinces have introduced policies to vigorously promote the development of ice and snow industry. (Reported by China Securities Journal on November 23)
With the ice and snow sports and related industries becoming new economic growth points, although ice and snow is known as a "cold resource", it also gradually releases the "hot effect" of economic development. In addition to the northeast region vigorously promoting the development of the ice and snow industry, all regions are also actively taking action according to local conditions.
According to the "Outdoor Sports Industry Development Plan (2022-2025)" issued last year, the ice and snow sports should deeply implement the strategy of "expanding from the south to the west and moving eastward". All regions are seizing the golden period of ice and snow tourism development, strengthening efficiency in resource integration, product construction and other aspects, and improving the layout. Enlarge the original snow watching, skiing, hot spring and other projects, and continue to increase the supply of ice and snow culture, ice and snow outdoor sports and other products, so as to meet the consumer demand of tourists for ice and snow tourism, ice and snow vacation.
As a result, the current ice and snow sports have gradually broken the time and space constraints, and the ice and snow sports have become more popular, and the participation rate of consumers has continued to increase. More and more tourists are attracted by the rich winter tourism resources and formats such as ice and snow, hot springs, etc., to enjoy the beauty of winter.
However, with the development of the ice and snow industry, some problems have begun to emerge. According to the 2022 statistics of the China Consumer Association, the number of appeals related to snow and ice sports reached 8677, with a year-on-year growth of 60.51%. The quality of ski clothes, skis and other quality problems are prominent, and the ticket, deposit and safety issues of ski resorts need urgent attention. In particular, some winter tourist attractions have been exposed frequently, such as adding charging items and raising ticket prices without authorization, which has brought some negative effects on the ice and snow tourism market and hindered the further release of the "heat effect" of ice and snow resources. In addition, the ice and snow tourism market also has problems such as product homogenization, lack of professional trainers, short stay time of tourists, etc. If the consumer experience cannot be improved, it may be difficult to retain consumers for a long time, let alone talk about driving the development of accommodation, catering, sports equipment and other tourism related industries.
Therefore, it is urgent for relevant departments to strengthen supervision on the quality, price and safety of ice and snow sports products, protect the legitimate rights and interests of consumers, and escort the development of the ice and snow industry. For example, according to laws and regulations such as the Price Law, Administrative Penalties for Price Violations, and Regulations on Clearly Marking Prices and Prohibiting Price Fraud, operators in scenic spots, hotels and other related industries are warned, and daily inspections are strengthened. Once violations are found, they will be punished in accordance with the regulations.
At the same time, local government agencies, especially those in traditional winter tourism areas, should establish an overall development strategy for the ice and snow tourism industry, deeply develop new business types and new scenarios such as "ice and snow+leisure", "ice and snow+health care", "ice and snow+research", fully tap new growth points of ice and snow consumption, and create more abundant ice and snow tourism products to meet consumers' personalized needs.
With the comprehensive support of policy support, market supervision and other factors, as the popularity of ice and snow sports continues to improve, the supply of ice and snow industry continues to increase, and the market demand is further released, "cold resources" are expected to burst out more "hot effects".
