"At the end of this year, Eason Chan's concert in Guangzhou, I was worried that I could not get the ticket and found a scalper, so I had to add 1000 yuan for one ticket." A Guangzhou fan told that the concert that had lasted for a whole year was not less popular, but felt more popular at the end of the year than at the beginning of the year.
"It's hard to grab tickets" is the intuitive feeling of many fans this year, so many people have turned their eyes to the overseas concert market. Many people find that there are more choices in the overseas concert market, tickets are relatively easier to buy, and they can also plan an overseas trip by the way.
Huang Ya, who went to Bangkok, Thailand to listen to a concert two months ago, attended the concert of a Korean women's group on September 23. She told the reporter that she was actually afraid of going abroad alone, but in August, when she saw that some fans offered second-hand tickets without much premium, she decided to go abroad to watch a concert.
Huang Ya said that the most expensive VIP seat in the concert was about 1400 yuan, the cheapest place at the top of the mountain was 570 yuan, and the middle price was 980 yuan. "Generally speaking, it is cheaper than the concerts of domestic stars. The VIP infield of domestic stars is too expensive, and some popular shows will be scalped to thousands or even tens of thousands of yuan."
The reporter interviewed a number of people who went abroad to watch concerts. They generally felt that the foreign performance market was more mature and the supporting facilities were more satisfactory, but they needed to overcome barriers such as unfamiliar places and languages.
According to the statistics of the same trip, the age of people who go abroad to watch concerts is relatively concentrated between 20 and 30 years old, accounting for about 70%, of which about 10% are the "post-00s", and about 26% are the "post-95s". On the whole, the younger generation dominates.
The popularity of overseas "performance+tourism" is rising
Li Junlai, who attended a concert of a foreign band held in Tokyo, Japan, on November 7, said that he was quite impressed by the trip.
Li Jun told him that he got the tickets in May, and that the tickets were cheaper and easier to buy than other places. He spent about 15000 yuan on this trip, 1000 yuan for tickets, as well as accommodation, air tickets, fishing and other travel expenses.
As a music expert who likes to watch concerts very much, Li Jun has a deep feeling about the rise in the price of domestic concerts this year. "After the epidemic turned smoothly, the tickets for concerts were hard to grab and expensive. The domestic robbery industry is very mature. Generally, the less popular performances add about 200, and there is no upper limit if they are popular. For example, I listened to a band's performance in China in 2018, when the ticket price was 600 yuan, it was not difficult to buy. As a result, if I wanted to listen to the same band this year, the scalper increased the price to 6000 yuan. In addition, the tickets of this year's music festival are also very expensive, and some of them have risen to thousands of yuan. "
More than one fan felt deeply about the soaring price of this year's domestic concerts and the difficulty in grabbing tickets, which also prompted them to look abroad.
Lei Jia, who just went to South Korea to see a concert and satisfied his dream of chasing stars, said that South Korea has a lot of performances, which are concentrated in Seoul. It is very convenient for fans to watch many performances. In addition, ticket prices for overseas concerts are much cheaper. In addition, most performances in South Korea are refunded within the time limit, and only a small amount of service charge is charged, which is very convenient.
At present, the cost of going to Thailand and other places to watch concerts is not too high, and it is frugal.
"I stayed for 4 days, and also went to travel around Bangkok, with a total cost of less than 5000 yuan." Huang Ya said, "The price of Thailand is still very cheap. I booked a round-trip ticket on Ctrip half a month in advance, with a round-trip fare of 1200 yuan. Accommodation near Siam Square is very convenient and prosperous. The room price varies from 200 to 400 yuan per night. We should compare prices on platforms like Ctrip, Feizhu, Qunar, Aibiying and Booking. "
Lei Jia, who has listened to many concerts, spent about 10000 yuan in total. She said that if she did not pursue a good position, the total cost would be significantly reduced.
Compared with going to Japan, South Korea and Thailand to listen to concerts, Zheng Yi, who just went to the United States to watch concerts this year, does not pursue cost performance. He spent more than 30000 yuan on going to the United States as a whole. Zheng Yi figured out that the biggest expense would be on air tickets, which would be much more expensive than watching concerts across provinces in China, as well as hotels.
"But from the perspective of the lineup of artists, the number of concerts abroad will be more abundant, and I feel more dedicated. The number of concerts I have attended in China is relatively small. Some singers have hardly sung a complete song, and even some songs only sing chorus." Zheng Yi said.
During the interview, the reporter learned that "traveling with the concert" has almost become popular. Huang Ya said that from her own observation, almost two-thirds of the concert she attended in Bangkok was Chinese. The number of cultural and sports tourism is really much higher. The circle of friends often goes to other places to see concerts. She feels that cultural and tourism activities are also a new type of clocking.
At the same time, with the concert schedule, many tourists will choose to punch in at local cultural and tourism sites.
Li Jun said that in addition to the concert, he also went to Monet's serial works exhibition, the National Museum and the fireworks conference and other places. "I feel that the arrangement of the exhibition in Tokyo is different from that in some European and American countries, focusing on the listing of collections rather than the connection of story clues. Another experience is the fireworks show, because I haven't seen fireworks for a long time, and it is also the first time to see such a large-scale fireworks show."
Travel agency orders increased significantly
On November 23, 2023, Tongcheng Travel and China Performance Industry Association jointly released the 2023 China "Performance+Tourism" Consumption Trend Report (hereinafter referred to as the Report). The Report shows that in the first three quarters of 2023, the cumulative number of performers will reach 111 million, exceeding the level of 2019. The popularity of the performance market has a significant driving effect on tourism consumption, among which the premium rate of hotels in the core areas of popular cities during large-scale performances is up to 40%.
The Report shows that large-scale concerts and music festivals have become important "diversion" projects for tourism consumption in relevant cities. In the first quarter of 2023, 68900 performances of all kinds were held nationwide, with a year-on-year growth of 183.5%; In the second quarter, 124400 events were held, up 713.1% year on year and 80.6% month on month; In the third quarter, all kinds of performances in China further increased to 149100, up 577.7% year on year and 19.9% month on month.
"Performance has become an extremely important tourist attraction and diversion content, bringing incremental consumption to accommodation, cultural tourism and other related destinations. As more domestic cultural performances go abroad, especially Chinese stars go abroad to hold concerts, the scene of outbound travel for a performance is becoming more and more common. For example, Jay Chou's global tour has attracted a large number of domestic fans to rush to buy on-site tickets. Tongcheng Travel Platform, in cooperation with relevant agencies, proposed the ticket+hotel package product for Jay Chou's global tour in Bangkok, which was sold out on the day of opening. " The relevant person of the same journey said in an interview with the reporter.
Relevant data shows that on September 19, 2023, Jay Chou Carnival World Tour 2023 Bangkok Station Hotel+five different level packages of concert tickets were launched on the same travel platform, and the package products were sold out within minutes of opening.
Not only the same trip, but also with the increasing demand for overseas concerts and occasional trips, many travel agencies have found that their orders have soared.
Metz tourism related people told that since the middle of the year, their orders for overseas concerts+tourism have increased significantly, especially in Southeast Asia. In some countries, prices are also low, and it is not too expensive to take a trip.
"Recently, our company is mainly promoting a concert in Singapore, including team visa+hotel+airport pickup+concert delivery back to the hotel service. Customer feedback said that this is more convenient. After all, it is very tiring to watch the concert, and travel agencies can help arrange it. It must be said that the fan economy has been very popular in recent years, and the consumption power of fans is still considerable." Metz travel related people said.
People related to Huanyu International Travel also told that at present, all parties have targeted the post epidemic tourism for investment. Concert+tourism best suits the current taste of the public. This year, there are many orders to go abroad to see concerts. "Everyone in our membership group recently complained that they were tired and troublesome to do overseas travel strategies and visa travel, and even asked whether our travel agency could launch a group to watch concerts abroad."
However, the reporter noticed that due to the recent rise of overseas concerts and tourism, many young people who go abroad to listen to concerts prefer to arrange their own itinerary. At present, the relevant tourism products launched by travel agencies are mainly affordable, generally three-star and four-star groups. Judging from the package of Maize Travel to Singapore to see the concert, the double bed room (excluding breakfast) of Ctrip Three Diamond Hotel is 1790 yuan per person for three days and two nights. The most expensive hotel package of Ctrip Four Diamond, a double room with a single big bed, costs 4590 yuan per person for 5 days and 4 nights.
People related to the same journey said that at present, domestic cultural tourism orders are mainly scenic spot tickets and packages, and the product type is relatively single. In contrast, orders for foreign cultural and tourism products are basically involved, from theme parks to sports events to performances. Foreign countries, especially developed countries, have a higher degree of tourism globalization, and the concept of scenic spots is relatively weak. At the same time, the consumption scene of Chinese tourists going abroad is also different from that of domestic tourists. In addition to landmark attractions, the scene is more diversified by going deep into the local experience of local customs, or watching well-known events, performances, etc.
With the increasing popularity of Chinese tourists traveling abroad, the policy is constantly favorable. For example, Malaysia will implement visa free entry measures for tourists from China and other countries for 30 days from December 1.
People related to the same trip said that with the tourism market returning to the growth track, outbound tourism will usher in a strong recovery, especially in the recent introduction of visa free policies for each other and transit between China and relevant countries, and the number of international flights is also recovering rapidly. Residents' willingness to travel abroad is rising rapidly, and high-quality overseas cultural and tourism products will soon welcome the return of Chinese tourists, especially in Southeast Asia related destinations and European destinations.
