Enjoy Kunqu Opera in Suzhou Kunshan Theater, taste Jingshan Tea Banquet in Yuhang, Hangzhou, travel through "Wutong District" of Shanghai to discover the wonderful urban archaeology, and watch the ultimate aesthetics of "Chu Culture Museum" in Shouxian County, Huainan Relying on the convenient high-speed rail network and stations in the Yangtze River Delta, travel in small cities in the Yangtze River Delta is becoming more and more convenient and popular.
Recently, the Jiangsu Provincial Department of Culture and Tourism, together with the cultural and tourism departments of two provinces and one city, jointly launched the selection and promotion activity of the "Yangtze River Delta High speed Railway Tourism Town", which also released the third batch of 39 lists at the end of the year. Three batches of small high-speed rail tourism cities are connected to each other, and more cross regional and themed boutique tourism routes and special cultural and tourism products will be launched in the future to attract domestic and foreign tourists to travel in the Yangtze River Delta by high-speed rail, and build a model of high-speed rail tourism in the Yangtze River Delta in China.
"High speed railway+tourism": beads forming a chain, promoting the new development of cultural and tourism integration
Integrated development, rail transit first. With the opening of more new railway lines in the Yangtze River Delta, for people living in big cities, the "capillaries" on the railway make their travel more convenient and diverse. For people in areas with poor traffic conditions, the opening of high-speed railway carries their hopes for happiness.
At present, the Yangtze River Delta has become the most densely populated area of high-speed railway network. The regional high-speed railway mileage has reached nearly 7000 kilometers, with more than 200 stations and the highest density in China. The cities along the line are rich in high-quality cultural and tourism resources, and the level of the consumer market is high. They are the regions with the best conditions to carry out high-speed rail tourism nationwide. According to the requirements of the "Outline of the Yangtze River Delta Regional Integration Development Plan", "high-speed rail+tourism" has become the key field of high-quality integration practice of the Yangtze River Delta cultural and tourism industry.
The Culture and Tourism Research Center of the Shanghai Academy of Social Sciences participated in the hardware evaluation of the high-speed rail tourism town. Zheng Shiqing, deputy director of the center, said that small high-speed rail tourism cities are suitable for tourism and living, and travel is convenient. Scenic spots and hotels as well as public supporting facilities have a good hardware and software foundation. Especially this year, it was found that the hardware scores of traditional "underdeveloped" regions such as northern Anhui, northern Jiangsu, and southern Zhejiang are "rapidly" approaching the indicators of developed tourism cities in the Yangtze River Delta, In addition, the unique "natural and humanistic" resource background of the small town makes the experts look bright. For example, Shou County in Huainan, the ancient city of Chu Yun, Siyang, Suqian, the successful transformation of wine making industry and tourism, and Qingtian, Lishui, the "foreign" landscape city.
Li Jinglong, director of the Department of Tourism Management of Anhui University, believes that the high-speed railway has narrowed the distance between small cities and large cities. It is inevitable that the appearance of small cities will be "renewed", and it is normal for tourists to feel a fresh sense of surprise. The selection and promotion of the "Yangtze River Delta High speed Railway Tourist Town" is a new measure to truly "awaken" citizens to rediscover and experience the "Yangtze River Delta".
In the future, the cultural and tourism departments of three provinces and one city will also work together with the "Yangtze River Delta High speed Railway Tourism Town" and relevant cultural and tourism groups, scenic spots, hotels, car rental companies, etc. to jointly develop high-quality high-speed rail tourism products, providing consumers with a variety of options for travel. Tourists can learn more about the fast high-speed rail network and rich cultural and tourism resources in the Yangtze River Delta, and fully realize the infinite possibility of "high-speed rail+tourism".
"High speed railway+tourism": characteristic brand, opening a new era of cultural and tourism travel
With a cup of coffee in hand, you can end the CityWalk in Shanghai. It only takes 30 minutes to get to the old city of Suzhou by high-speed railway. You can take a boat to watch the boat lady gently swing the boat and taste the "Suzhou style" slow life.
According to the 14th Five Year Plan for the development of the Yangtze River Delta Railway, the "Yangtze River Delta on track" will be basically completed by 2025. The length of high-speed railway in the Yangtze River Delta will exceed 9200 kilometers. The main channels of the national "eight vertical and eight horizontal" high-speed railway network will all be connected in the Yangtze River Delta, and the microcirculation of the branch network will be more smooth. At that time, the "city appearance" of the small high-speed rail tourism city in the Yangtze River Delta will be completely changed, and the cultural and tourism products will be "upgraded" in a large area, comprehensively entering the era of high quality.
Ma Xuejie, the chief expert of the brand center of Shanghai State owned Assets Operation Research Institute, believes that the opening of the new high-speed railway line will stimulate and influence the cultural tourism of cities along the line, which is mainly reflected in improving the diversity of tourist sources, promoting regional tourism cooperation and competition, optimizing the city's tourism image, enhancing cultural exchange and dissemination, and promoting the balanced and sustainable development of tourism. If a small city wants to play the "strong" tourism brand, it will rely on the "smoke-free economy" tourism to stimulate consumption. Brand building is the only way for a small city to "practice internal skills" and "attract people". The small city brand is of great benefit to cultural tourism promotion. It can not only improve the popularity and consumer decision-making efficiency, but also lead the industry focus effect, guide market players to jointly "forge" the brand's gold content and improve product quality. In the future, if we do not realize the "characteristic brand" and "one city, one product", the small city competition is likely to enter the "low price scuffle" and "homogenization" moment.
In addition to focusing on the "hardware" index of holiday in the small high-speed rail tourism city, this selection activity also includes the theme of mountain, sea, lake, forest, hot spring, food, culture, red, health care, industry, countryside, etc., almost including the latest, most comprehensive and distinctive tourist holiday destinations in the Yangtze River Delta. Wang Kai, General Manager of Zhejiang Tourism Information Center Company and Vice President of Zhejiang Self driving Travel Association, also agreed that the theme brand with distinctive characteristics is one of the important indicators of high-speed rail tourism town.
"High speed railway+tourism": fast train travel, leading the new trend of cultural tourism consumption
Fast and comfortable high-speed railway, seamless connection of public transport, integration of culture and tourism, and the city is a scene step by step... The selection of high-speed railway tourist towns in the Yangtze River Delta is still closely linked to the two keywords of "fast train" and "roaming".
Wang Xueting, president of Jiangsu Self driving Travel Association, who has been engaged in self driving travel for more than 30 years, participated in the field evaluation. He concluded that the small city tour of high-speed railway would not weaken the share of self driving tour, but also solve the pain points of long-distance destinations of self driving tour, which would increase the supply of self driving tour market. Through field investigation, he found that the self driving rental network of the Yangtze River Delta high-speed rail tourism town is reasonably arranged, affordable, convenient procedures, and diversified insurance options. Self driving travel enthusiasts take the high-speed rail, choose to land in a small city and rent a car to drive, visit a characteristic small city, and returning a car from another place is a new tourism experience.
As another achievement of the "Yangtze River Delta High speed Railway Tourism Town" project, Shanghai Railway International Tourism (Group) Co., Ltd., with the support of the cultural and tourism departments of three provinces and one city in the Yangtze River Delta, and four large 5A travel agencies, jointly launched the "Happy Tour of the Yangtze River Delta" tourism special train alliance for holiday trains. In 2023, the Yangtze River Delta tourism special trains have been sent out, running nearly 50 times in total, and the key cooperation places include Lu'an, Huaibei, Changshan, Yancheng, etc. Since the launch of the "Happy Tour in the Yangtze River Delta" series of special tourism trains, they have received continuous attention from the public and social media, and the brand effect has continued to expand.
With the opening of Shanghai Nanjing high-speed railway line along the river, the new high-speed railway station in Wujin District, Changzhou, a new high-speed railway tourist town, was put into operation in September this year. The architecture of Wujin Station takes the design concept of "continuous mountains and rivers, garden like new town", integrates the garden landscape of Jiangnan into the high-speed railway station building, and creates a wonderful artistic conception of "garden under the house, corridor outside the garden". Li Jianlin, deputy director of the Bureau of Culture, Sports, Radio, Television and Tourism of Wujin Station, said that "Wujin on the track" is integrating into the "half hour economic circle" with Nanjing and Shanghai. In the future, Wujin will closely adhere to the development concept of "global tourism", fully tap the high-speed rail tourism resources, focus on creating boutique scenic spots, increase the development of new tourism formats, and build itself into a well-known fashion experience tourism destination dominated by leisure, and a high-quality leisure resort with characteristics in the Yangtze River Delta.
The fast high-speed rail network and rich cultural and tourism resources in the Yangtze River Delta have led to a new trend of "four provinces" tourism consumption that saves time, effort, money and worry, and has met the new needs of citizens and tourists for a better life. In the foreseeable future. The "Yangtze River Delta High speed Railway Tourism Town" will not only be a business card, but also a brand, a travel mode and an advantage cluster of new cultural and tourism formats.
List of the Third Batch of "Yangtze River Delta High speed Railway Tourist Cities"
13 in Jiangsu Province
Qixia District of Nanjing, Liangxi District of Wuxi, Pizhou City of Xuzhou, Wujin District of Changzhou, Kunshan City of Suzhou, Wujiang District of Suzhou, Hai'an City of Nantong, Lianshui County of Huai'an, Funing County of Yancheng, Yangzhou Ecological Science and Technology New Town, Runzhou District of Zhenjiang, Hailing District of Taizhou, Siyang County of Suqian
13 in Zhejiang
Hangzhou Yuhang District, Ningbo Yuyao City, Wenzhou Rui'an City, Wenzhou Yueqing City, Jiaxing Tongxiang City, Huzhou Deqing County, Huzhou Nanxun District, Shaoxing Shengzhou City, Jinhua Yongkang City, Quzhou Kecheng District, Taizhou Sanmen County, Lishui Longquan City, Lishui Qingtian County
13 in Anhui
Baohe District of Hefei, Wuwei City of Wuhu, Yijiang District of Wuhu, Shou County of Huainan, Tongguan District of Tongling, Taihu County of Anqing, Tongcheng City of Anqing, Shexian County of Huangshan, Yu'an District of Lu'an, Guangde City of Xuancheng, Ningguo City of Xuancheng, Qingyang County of Chizhou, Qiaocheng District of Bozhou
