A few days ago, Tianjin Urban Management Committee issued a notice to carry out safety maintenance and transformation of the external landscape lighting facilities of Shizilin Bridge. After spending more than half a month in the hot search list, Tianjin Shizilin Bridge, the "8A level scenic spot" in the eyes of netizens, fell silent from the hustle and bustle of crowds.
As an old city with rich historical and cultural heritage, Tianjin has become popular this time because of its simple "diving master", which reminds people of Zibo, Shandong, which is famous for its barbecue, and Rongjiang, Guizhou, which is famous for its "village super". The "popularity" of these cities is not driven by issues set up by cities, but because something or a phenomenon causes phenomenal communication in social media, which just fits in with a certain emotional resonance of people, and then drives the whole city "out of the circle". The "sky falling hot search" has enhanced the popularity of relevant cities and provided valuable opportunities for their development. This effect is particularly significant for small and medium-sized cities that do not have a strong sense of existence.
How does the city cope with the "sky falling hot search"? After the "Zibo Barbecue" screen was painted, the local government almost immediately launched a special high-speed rail and bus line for barbecue, formulated barbecue supervision standards, held a barbecue festival in the heat, and the government and citizens worked together to "bake" the "barbecue" into a "new card" of the city. After the "village supermarket" became popular, the place encouraged entrepreneurs and farmers returning home to use short video accounts to carry goods and promote agricultural products, opening the digital channel of "Guizhou goods out of the mountains". After the "Diving Master" became popular, the Tianjin Shizilin Bridge Diving Team issued a proposal to withdraw from the diving at Shizilin Bridge for safety reasons. At present, the official has announced the closed maintenance, and the "Diving Master" has quietly left the scene.
It can be seen that the "sky falling hot search" may be a "double-edged sword", which can make a city's popularity soar like a rocket, and can also magnify the weak points of the city and break the original rhythm and balance. As far as diving is concerned, as a relatively small folk movement, it has its own security risks. Before that, diving was just a leisure activity for Tianjin people to entertain themselves; After becoming famous, onlookers flocked to the city, bringing great challenges to urban governance. How to not only continue the spirit core of the "Diving Master" happy movement, but also let the fans jump safely and orderly is the follow-up topic that this city still needs to think about.
When the penetration rate of social media is getting higher and higher, and when "city walking" has won people's favor, it can be predicted that such "sky falling hot search" will be more and more. How to catch the flow and take advantage of the momentum to turn "flow" into "reserve" and "heat" into "reputation"? Such a question is worth thinking about. The city's ability to "connect" is not only reflected when the traffic is soaring, but also after "going out of the circle". Take Nanjing as an example. Since the beginning of the year when it became "popular", the crowds of people in various scenic spots and stadiums are still surging, and the popularity of the city has never decreased. From "always come to Nanjing to have a look" to "traffic light big head special effects", from various online red snacks to "Xinjiekou business circle toilet clocking", one hot search is connected with another hot search, and the focus and trigger points are endless. The traffic dividend resonates with the improvement of urban consumption and governance level, and the city has thus achieved "long-term popularity".
In the network era, "traffic" is also productivity. Especially in the current economic situation, taking "flow" as a starting point to stimulate urban vitality and enhance urban value, has the effect of "four or two to shift the weight". Of course, the city's "popularity" is not only the accidental factor of Internet communication, but also the result of mutual support and common shaping of multiple internal factors such as the city's comprehensive strength, development concept, cultural connotation, and governance temperature. When the "tide" is rising, actively and calmly respond, and take advantage of the opportunity to enhance the city's attention, popularity and influence; When the tide recedes, accumulate strength to cultivate "internal skills" to improve people's quality of life and urban public service. When a city solidly does all the work in detail, "hot search" may fall from the sky at any time, and the "wind tunnel" taking off is near.
