To develop the culture and tourism economy, we should adhere to the principle of "content is king" and create classic works that are truly famous, popular and sustainable. Huace Film and Television Group has become friends with Yunnan twice. One time, it filmed the TV series "Three Lives, Three Lives, Ten Miles Peach Blossoms" in Puzhehei, Wenshan in 2016, and the other time, it filmed "Go to a Windy Place" in Dali in 2022. Both of them have driven the development of local cultural tourism economy to varying degrees. According to relevant data, "Go to a Windy Place" is a hit, becoming the best tourism promotional film in Dali and even in Yunnan, making hundreds of millions of viewers know Dali, love Dali, and go to Dali, which has injected a strong impetus into the recovery and development of cultural tourism in Yunnan. It can be said that this is the success of the integrated development of "film and television+cultural tourism".
Good film and television works not only have distinct cultural attributes and profound value influence, but also have a huge impetus and influence on the inheritance and development of culture. In the current realistic film and television creation, the most important thing is how to express the national strategy in a youthful, lightweight and international way. This requires a deep understanding of the national strategic layout, a keen perception of the current society, and a full understanding of the acceptance of young people, and then a relatively international way to present it. In particular, we should focus on the absorption of cultural values by audience groups with different cultural backgrounds and age groups, especially young people. At present, young people, especially the group of Generation Z, do not like stiff and preaching expressions. Only by meeting the emotional needs of young people, stimulating their cultural self-confidence, and telling stories in a touching, touching, and healing way can we achieve better results.
We should not only take advantage of the wind, but also keep it. We should firmly seize the opportunity of the recovery of the film and television industry and the digital development driven by scientific and technological intelligence, gather and transform more film and television cultural industry resources offline, continue to empower in both directions, take advantage of the wind, keep the wind, and strive to create more distinctive masterpieces required by the times and popular with the people, so as to make our contribution to fully releasing the potential energy of the film and television industry and promoting the integrated development of culture and tourism.
