The performance of "Lishui Jinsha" is a vivid practice of implementing the requirements of "striving to continue the Chinese context, promoting the creative transformation and innovative development of excellent traditional Chinese culture". The Lishui Jinsha selects the most representative cultural images of all ethnic groups in Yunnan, integrates the magnificent folk songs and dances of more than 10 ethnic groups, including the Naxi, Yi, Dai, and Tibetan, and gathers more than 10 national intangible cultural heritage essences, including Dongba culture, Lisu folk songs, peacock dance, and torch festival, presenting a colorful stage for the audience.
Only by putting social benefits first can cultural enterprises achieve both social and economic benefits for a long time. The performance comprehensively demonstrated the long-standing and colorful national culture and folk customs of all ethnic groups in Lijiang, vividly demonstrated the stories of all ethnic groups in Lijiang who love the party and love the country, maintain unity, communicate and blend, so that the audience could feel the life animation of the people of all ethnic groups in Lijiang who work together for common prosperity and development in the performance experience. Since 2002, it has performed more than 19000 performances and received more than 16 million audiences. Since the premiere in 2002, the cumulative operating income has exceeded 300 million yuan, which has directly driven 531 jobs, and indirectly driven more than 3000 jobs in surrounding regions and upstream and downstream industries. The enterprise's sustainable development capability has been continuously enhanced.
Intangible cultural heritage is an important part of China's excellent traditional culture and an important resource of tourism, which enriches the cultural connotation of tourism. Tourism provides more practice and application scenarios for intangible cultural heritage, and stimulates the vitality and vitality of intangible cultural heritage. Promoting the in-depth integration and development of intangible cultural heritage and tourism is of great significance for the systematic protection of intangible cultural heritage, promoting the high-quality development of tourism, and better meeting the growing spiritual and cultural needs of the people.
To develop the culture and tourism economy, it is necessary to constantly transform and upgrade the traditional cultural industry, promote industry integration and innovative development, and extend the industrial chain to enhance added value. We promote the development of industry exchanges and the extension of product formats by holding relevant talent training courses, academic seminars and other forms. At the same time, we also strive to explore the demand for consumption at night and explore the "performing arts+cultural and creative" bazaar at night.
Extensive and profound cultural resources and colorful ethnic customs are the "soul" of Yunnan tourism. We should continue to promote the expression of the world of national culture, the modern expression of traditional culture, the relaxed expression of profound culture, and the expression of local culture and fashion, and offer the audience one meal after another rich in nutrients of Chinese excellent traditional culture through the small stage.
