[Event] For some time, the night market with new business types and various forms has attracted many consumers to clock in and spend. Compared with the past, the current night market is no longer limited to shopping and catering, but also adds a variety of new consumption patterns such as reading and learning, intangible cultural heritage appreciation, sports fitness, social entertainment, etc. At the same time, young stall owners have gradually become the main force of night market operators, injecting vigor and vitality into the development of the night market.
[Comments]
Enter the crowded night market, order a special snack, watch an art exhibition, listen to an open-air concert, and experience an encounter between tradition and fashion... Such a leisure scene has become the daily life of many residents at present. Nowadays, in the face of increasingly diversified consumption demand at night, many night markets take the initiative to change, and gradually develop into a night business cluster integrating "food, travel, shopping, entertainment, sports, exhibition, performance" and other forms of business. New business forms, new models and new scenes of the night market continue to emerge, reflecting the development direction of industrialization, specialization and quality of the night economy, as well as the new trend of constantly upgrading public consumption demand.
"Youth" has become a new feature of the night market. On the one hand, night markets around the country create consumption scenarios around new consumption demands, optimize the product supply structure by building a professional operation system, and make night markets popular with more and more young consumers. On the other hand, the participation of young stall owners has brought more innovative business concepts and more flexible design ideas to the night market, which has promoted the night market to glow with new vitality. For example, in the "trunk bazaar" emerging in some cities, stall owners are mainly post-90s and post-00s. They give full play to their artistic creativity and create stalls into art spaces full of fashionable literary atmosphere, and some even become online red card punching places. The thriving night market can also attract more passengers to the nearby business districts, thus further driving the regional consumption growth.
Night economy is an important part of urban economy. The General Office of the State Council forwarded the notice of the National Development and Reform Commission on measures to restore and expand consumption, clearly proposing to promote the standardized and innovative development of cultural tourism consumption at night. For some time, many cities have explored local cultural heritage and characteristic consumption resources according to local conditions, created diversified consumption scenes at night, and promoted the integration and development of night markets with cultural performances, outdoor camping, sports and fitness and other elements. For example, Wuhan, Hubei Province, carried out the theme of "Going to the Yellow Crane Tower at Night", allowing citizens and tourists to immerse themselves in the charm of poetry; Hefei, Anhui Province held special sports night market activities to guide the masses to participate in fitness activities and sports consumption. The neon lights and popularity of the night market have stimulated consumption potential, widely benefited people's livelihood, and helped the city glow with new vitality.
The new business form and new scene of the night market also give the city night life a new choice. What cannot be ignored is that there are still some problems in the development of some night markets, such as insufficient supporting facilities, homogenization of business content, illegal occupation of roads, environmental pollution, etc. Whether it is to improve night traffic, or to strengthen the construction of public infrastructure, whether it is to strengthen the training and management of relevant employees, or to strictly supervise the smoke stoves and stoves, ground laying, garbage containers, etc. involved in the night economy, only through scientific planning and fine management can we create a harmonious and beautiful night consumption and leisure environment. With the help of comprehensive governance of night economy, urban governance and service level can also be continuously improved, and the efficiency of public resource security can be improved.
The development of night economy is a systematic project, which cannot be separated from the joint efforts and coordinated governance of the government, market, society, consumers, etc. Only when the operation is deep, the policy is accurate, and the service is warm, can the night economy release a lasting heat and continue to add new momentum to the urban economic and social development.
