Original title: Nansha Village, Chashan Town, Dongguan: It has become a daily routine for tourists to wear Han suits and punch cards in ancient villages
Old banyan trees, ancient folk houses, ancestral temples, ancient wells... In the warm autumn sun, the ancient village of the Ming and Qing Dynasties in Nansha, located in Chashan Town, Dongguan City, attracts a number of tourists from surrounding towns and even from all over the country to visit and clock in every day. Nanshe Village, which was built in the Song Dynasty, has a history of more than 800 years. All kinds of ancient buildings here are well preserved and unique in Lingnan ancient village style. It has a quiet beauty in the bustling city.
In the "high-quality development project of hundreds of counties, thousands of towns and thousands of villages" comprehensively promoted in Dongguan this year, Nansha Village in Chashan Town was listed as the "seven village level benchmarks" of the city, focusing on the conservation and activation characteristics of ancient villages, exploring new ways and models for the conservation and activation of ancient villages, creating a number of new areas with characteristics, and polishing the cultural and tourism business card of ancient villages. Recently, reporters from Yangcheng Evening News visited Nanshe Village on the spot to learn about the new changes and new plans of this ancient village in the demonstration of the "Ten Million Project", and explore a new path for the activation and development of the ancient village.
Innovative Development of Ancient Village Conservation and New Path
"This ancient banyan tree has a history of more than 500 years, which has witnessed the prosperity and development of the ancient village." Under the big banyan tree at the entrance to the village of Nanshe, the tour guide of the scenic spot is leading a group of tourists to introduce. On both sides of the village road, there are various intact ancestral halls and temples, which are antique and unique.
As a famous historical and cultural village in China, Nansha Village has a national 4A level tourist attraction - the ancient village of Ming and Qing Dynasties in Nansha. There are 32 ancestral temples, more than 600 ancient folk houses, more than 40 ancient wells, 5 temples, 19 building bodies of national key cultural relics protection units, 7 immovable cultural relics in Dongguan, and 94 historical buildings in the village, It is one of the well preserved ancient buildings of the Ming and Qing Dynasties in China.
For a long time, on the basis of well protecting cultural relics, Nanshe Village has explored a way to conserve and activate the ancient villages with tea mountain characteristics by introducing private capital, hiring experts and consultants, etc., to activate the rural customs experience area, resume folk activities, and develop homestays.
Conservation and activation have broken a new path, and Nanshe Village has become a well-known "online village", attracting many tourists to visit and clock in every holiday. During this year's 8-day Mid Autumn Festival National Day holiday, Nanshe Village attracted more than 30000 tourists, with 10000 tourists entering the ancient village on the peak day.
This innovative model has also brought significant income to Nanshe Village. According to Xie Zhucheng, secretary of the party committee and director of the village committee of Nanshe Village, through the overall rent and corporate operation, the number of tourists received by Nanshe scenic spot has increased from 110000 in 2006 to over a million now, and the income from collective ticket sharing in the village has increased from about 120000 yuan in 2006 to more than 3 million yuan, driving the commercial development of catering, home stay, specialty stores, etc. in the scenic spot, The comprehensive tourism income increased from more than 100000 yuan to 10 million yuan.
"The village environment has been greatly improved, and there are various wonderful cultural activities, which are very good." The development of the ancient village has brought a real sense of gain to the villagers, and Xie Chiqin, a villager of Nanshe, gave a thumbs up. The villagers are satisfied with the reconstruction results of the ancient village, and also regard it as a back garden for walking and rest. When visiting the ancient village, the reporter found that, in addition to tourists who came to play and punch cards, many villagers in Nanshe Village also like to chat and exercise under the ancient banyan tree in Nanshe Village, enjoying themselves.
Development in protection and strengthening supporting construction of ancient villages
"At present, three fifths of the ancient villages are still undeveloped. On the basis of good conservation of the ancient villages, more efforts should be made to restore and activate more historical buildings." On the desk of Xie Zhucheng's office in Nansha Village, there is a thick collection of picture books, which is the rural construction plan of Nansha Village and also serves as Dongguan's "Ten Million Project" A new blueprint for the development of demonstration villages.
With the advancement of the "Ten Million Project", these plans have turned to the implementation and promotion stage. Nansha Village will continue to repair and activate historical and traditional buildings, expand the scope of protection and improvement of ancient villages, develop and create the "Dawan District Traditional Culture Living Experience Area" in cooperation with third-party companies, and promote the construction of museum, non heritage city and other characteristic cultural and tourism experience projects.
"At present, the tourist carrying capacity of the scenic spot is only 8000 people a day. After further development, it can accommodate more tourists." Xie Zhucheng said that in the future, Nanshe Village will further solve some problems of current supporting pain points, such as building a tourist distribution center and setting up large parking spaces, so that tourists can easily enjoy visiting the ancient village. According to the reporter's visit, the parking lot around the ancient village can only accommodate 300 vehicles at present, and the problem of vehicle parking is very serious when it comes to holidays or when tourists gather.
Will greater development affect the protection of ancient buildings? In this regard, Xie Zhucheng said that Nanshe Village will rely on the historical and traditional buildings of the ancient village, adhere to the development in protection and protection in development, vigorously promote the deep integration and development of cultural tourism, inherit and develop excellent traditional culture, and build Nanshe Village into a high-quality development demonstration village with prosperous industry, beautiful environment, happy people and harmonious society.
Highlight the experience and create a living experience area of traditional culture
"In the process of promoting the" Ten Million Project ", we will try our best to explore and introduce more business types to the ancient village for further development, so that the ancient village can be further alive." Xie Zhucheng told reporters that the protection of ancient buildings is the key to the long-term development of the ancient village of Nanshe, but the key to its long-term development is to combine the development and upgrading of existing industries. The establishment of the village level benchmark of Dongguan's "Hundred and Ten Thousand Project" has brought new opportunities for the development of cultural tourism of the Southern Society.
"We have a good foundation of ancient architecture, which is a true Lingnan heritage. We also need to restore various intangible cultural heritage cultures and customs, and build the ancient village into a 'living museum'." Xie Zhucheng said that Nanshe Village has built a series of distinctive cultural brands around the core cultural elements of the village, such as the Nanshe Festivals and the Lantern Festival, so that the traditional humanities and the ecology of the ancient village can complement each other, It fully demonstrates the unique cultural charm of Lingnan.
These characteristic cultural resources are being implanted into the ancient ancestral temple in Nanshe Village by means of exhibition and display, so as to improve the utilization rate of cultural relics resources and enhance the viewing and interest of the ancestral temple. During the visit to the ancient village, the reporter found that tourists can watch the exhibition in the ancestral hall, taste tea, experience homestays, experience intangible cultural heritage, watch performances, and taste food in the ancient residence.
With the in-depth implementation of the "Ten Million Project", the experience area and museum construction of Nanshe Village are moving from blueprint to reality. Nanshe Village has introduced a third party company to build an intangible cultural heritage experience area. In the future, tourists will experience the intangible cultural heritage and traditional customs in Lingnan through traditional cultural experience and intangible cultural experience. The reporter saw at the scene that the reconstruction of some old buildings in the ancient village is also in progress, and some cultural experience areas have been completed. For example, the newly introduced tea culture experience area has been renovated for trial operation. Many Hanfu experience halls in the village have also opened to welcome guests, and tourists wearing Hanfu walk in the ancient village to take photos and clock in, which has already become a routine in the ancient village.
Stories around
Honorary Villager Li Peijun: Retrieve the memory of the ancient village and make the ancient village "live"
"I am very familiar with the plants, trees, bricks and tiles here". Li Peijun, who has studied ancient villages for many years, has been stationed in Nanshe Village for many years. Although he is not a native of the village, he was awarded the title of "Honorary Villager" by Nanshe Village.
Li Peijun is a grass-roots cultural worker. Since he came to Chashan Town in 2015, he has forged an indissoluble bond with the ancient villages in the Ming and Qing dynasties of the Southern Society. He is also a witness and participant in the protection of the ancient villages in the Southern Society. With the continuous progress of the "Ten Million Project", Li Peijun felt that the future space for the protection and development of the ancient villages here would be larger and larger.
"If you look at the village, you will feel the root of traditional culture; if you look at the Nanshe, you will fall in love with its beauty." Green bricks, banyan trees, ancient wells... All these traditional elements have been preserved in the transformation of Nanshe Village. But in Li Peijun's view, the ancient village needs to be revitalized and protected. Besides protecting the ancient buildings, it also needs to inherit and protect the traditional culture and various folk activities of the ancient village, so that the ancient village can be activated and truly "live".
Collective memory, pyrotechnics, and ingenuity inheritance, the life, customs, and skills of the Nanshe people have been branded between the heart and the mouth, becoming an enduring cultural symbol. In order to retrieve the memory of the ancient village and build a benchmark for the protection and activation of the ancient village, Li Peijun led everyone to consult ancient books and visit villagers, to find many long history stories and folk customs of Nanshe Village, and gradually restore the featured folk activities of the ancient village. This was the wonderful presentation of many large-scale folk activities such as the "Nanshe Loyalty and Filial Piety Cultural Festival" and "Nanshe Festivals".
At present, Nanshe is included in the village level benchmark of Dongguan's "Ten Million Project". In Li Peijun's view, it is both a development opportunity and a challenge for the conservation and development of ancient villages. He believed that Nanshe was not only one of the classic representatives of ancient villages in Lingnan, but also a microcosm of the cultural revival of ancient villages in China. He hoped that Nanshe Village would continue to carry forward its cultural heritage and development, create cultural boutiques and remember nostalgia.
