"I have asked for 4 days' leave, plus the weekend and the Mid Autumn National Day holiday, a total of 14 days. I plan to take my family to Hainan for vacation," said Ms. Sun, who works in Shanghai.
The "Super Long Golden Week", which will be closed for 8 days in a row on the Mid Autumn Festival and the National Day, is approaching. The tourism market is expected to usher in an upsurge of travel, and the domestic consumer market is expected to accelerate its recovery. According to the data from several tourism platforms, the tourism popularity of this "super long golden week" has risen all the way.
According to Meituan and the public review data, as of September 20, tourism consumption orders on the platform had doubled compared with 2019, and "watching events, performances, and 'stamp tours'" had become a new trend of consumption on the "National Day" holiday this year; According to Flying Pig data, up to now, the number of bookings of domestic tourism products during the National Day holiday has increased nearly six times over the same period last year, and the number of bookings of hotels, group tours, scenic spot tickets, car rental and other domestic tourism categories has far exceeded the same period in 2019.
"At present, the recovery of tourism has become a basic trend and has stabilized." Wei Pengju, president of the Institute of Culture and Economics of the Central University of Finance and Economics, believes that tourism will continue to grow during the "National Day" holiday.
Since the 8-day holiday has provided favorable conditions for the popularity of long-term tours, more tourists choose to take a holiday for themselves and their families in sightseeing and cultural exploration.
Ctrip data shows that 73% of the orders for trans provincial travel during the "National Day" this year, and nearly 20% of users choose to stay for three days or more. The popular destinations for long-term tours mainly focus on the northwest regions suitable for autumn tours, such as Burqin, Urumqi, Lanzhou, Dunhuang, as well as Sanya, Guangzhou, Xiamen and other places with pleasant climate in South China.
According to Tuniu data, Hainan, Yunnan, Xinjiang, Qinghai, Gansu and other destinations have attracted more long-term tourism users. Tourists prefer leisure vacations, taking photos to enjoy the autumn, and night tours to enjoy the moon.
"Stamp tourism", which uses "stamp" instead of taking photos and punching cards, is still the choice of many young people during the "National Day" holiday this year. During the journey, stamps of various scenic spots or special places are collected and stamped on travel books or commemorative books specially used for collection to form exclusive travel memories and memories. According to the travel data of the same trip, among the popular tourism keywords related to the "National Day" holiday this year, "stamp" ranked second on the list, and "stamp tourism" brought more fun and ceremony to young tourists.
In addition, "traveling with performances" is also a popular way for young people to celebrate the festival. According to incomplete statistics, there are nearly 100 concerts and music festivals in China during the "National Day" holiday this year, which has fully driven the local tourism. Taking the music festival as an example, many second and third tier cities such as Jingdezhen, Foshan, Changzhou, Handan, Zhenjiang, Huai'an, Huangshi, Lianyungang, Tai'an, Weifang, Tongren, Qujing, etc. have held strawberry music festivals and other activities during the "National Day" holiday.
Wei Pengju said that with the introduction of regulations regulating the performance market, the consumption enthusiasm and vitality of the entertainment market will be further released. It can be predicted that the entertainment market will be further hot during the "National Day" holiday.
It is the demand of many people to choose tourist destinations to enjoy leisure holidays and satisfy their appetite, and many minority destinations stand out because of delicious food. According to the Mafengwo data, Quanzhou, the "World Heritage" of the top popular minority destinations, has profound cultural heritage, rich playing experience, and authentic ancient taste of southern Fujian, which perfectly meets all the needs of young people. Taizhou, where seafood was just then, Leshan, which was so delicious that local people in Sichuan could not stop eating, and Liuzhou, a "paradise for snail fans", were all included in the "must eat" list by young people.
"After the National Day holiday, sports and leisure clubs, like tourism and entertainment, maintain a high degree of popularity." Wei Pengju believes that this has played a significant role in improving the consumer confidence of our country's residents and the high-quality development of the overall economy.
