In the recent "Double Festival", tourists from all over the country continued to stream, and rural tourism continued to "heat up". Various measures have been taken to improve service quality, expand tourism formats and provide tourists with rich travel experience.
Rural homestay "one room is hard to find"
According to the Mid Autumn Festival National Day Tourism Summary Report released by Ctrip, during the "National Day" period, the orders of rural tourism hotels nationwide nearly doubled year on year, and more than quadrupled compared with the same period in 2019. Among the rural tourism population, the post-90s accounted for 30%, becoming the fastest growing consumer group. Villages in Beijing, Hangzhou, Guangzhou, Shanghai, Suzhou, Huangshan and other surrounding areas have become popular rural tourism destinations. The order volume of Ctrip Resort homestay has increased by more than 155% year on year. The homestay in Jiuzhai, Sichuan, Jinzhai, Anhui, Bijie, Guizhou, Chixi, Fujian, Linzhou, Anyang, Henan, Xinjiang and other places is "hard to find one room".
The boutique homestay featuring niche and differentiation precisely matches the diversified choice needs of young people and injects more vitality into the rural tourism market.
"This year's' Double Festival 'holiday, the rooms of Kunyun House, Yewan Resort, Banjiang Inn, Tianchayuan and other boutique home stay in Anhua County were all booked up, and many guests even booked half a month in advance." said the relevant person in charge of Anhua County Culture and Tourism Department, Yiyang City, Hunan Province.
Fuxin City, Liaoning Province has selected boutique home stay and characteristic home stay to build the brand of "Fusu", which has become an important node to undertake the journey of "poetry and distance", providing more choices for tourists to take vacations. According to the data provided by the Department of Culture and Tourism of Fuxin City, as of October 5, Fuxin residents had received more than 3000 tourists. Among them, Tazigou homestay group, represented by Yunqi Courtyard, Suluan homestay and Qingyue Xiaoyuan, has launched activities such as family gathering, cooking tea in a stove, parent-child interaction, etc., to create a micro vacation tourism destination.
Purple pink and daisy bloomed on the hillside, roses swayed in the wind on the village road, and tourists flocked to the small railway station... This is a portrait of the 8-day Mid Autumn National Day holiday in Guangshan County, Xinyang City, Henan Province. During the 8-day holiday, Guangshan County received about 557000 tourists, up 11.4% year on year; The tourism revenue was about 201 million yuan, up 17.3% year on year; Dongyue Village, Zhulou Ecological Leisure Town, Fanglou Park, Bell and Drum Tower parent-child park and other places are particularly popular, realizing "double harvest" of social and economic benefits.
The western region becomes the "dark horse" of rural tourism
The Mid Autumn Festival National Day Tourism Summary Report pointed out that Xinjiang, Yunnan and other remote areas have become hot spots for tourists. During the "Eleventh Five Year Plan" period, the orders for group tours in Xinjiang and Yunnan increased nearly twice year on year. According to the Travel Consumption Report on the 2023 Mid Autumn Festival National Day Holiday released by Tongcheng Travel, rural tourism in Yunnan, represented by Jingmai Mountain, received 18007700 tourists during the eight day holiday, and achieved a tourism revenue of 8.103 billion yuan.
The western region has become the "dark horse" of rural tourism this year, with many highlights. According to the data provided by the Culture, Radio, Television and Tourism Administration of Kashgar, Xinjiang, Kashgar received 1.8001 million domestic tourists during the eight day holiday, an increase of 89.78% over the same period in 2019; The tourism revenue reached 1.538 billion yuan, an increase of 62.07% over the same period of 2019.
The reporter learned from the Department of Culture, Radio, Television and Tourism Administration of Ganzi Tibetan Autonomous Prefecture of Sichuan Province that as of October 6, the prefecture had received more than 2.96 million tourists in total, realizing a tourism revenue of 3.261 billion yuan, an increase of 410.70% over last year, 26.18% over 2019, and a new record high in tourism reception on the National Day.
Aesthetic empowerment enhances rural tourism experience
With the continuous popularity of rural tourism, creating beautiful villages and improving rural aesthetic experience have become an important "magic weapon" to attract tourists in many places. Xihu District, Hangzhou City, Zhejiang Province innovatively selects and hires the "art village head". Through mechanism escort, industry empowerment, and aesthetic education guidance, it focuses on the small incision of "art and culture empowerment and rural revitalization" to do a good job in promoting common prosperity.
It is reported that the West Lake District has issued the Work Plan and Assessment Method for "Art Village Head", giving full play to the advantages of China Academy of Fine Arts, Zhejiang Conservatory of Music and other colleges and universities, establishing a talent pool for art and culture to revitalize the countryside, building a "1+4" school local consultation tracking evaluation framework, promoting the two-way choice between "art village head" and the village community under its jurisdiction, and helping to create a distinctive The artistic future village cluster with rich charm.
In addition, relying on the "one hour literature and art", the West Lake District provides public welfare training and counseling courses for the villagers, such as field craft competitions, tea garden concerts, ceramic production classes, etc., has carried out more than 300 public welfare aesthetic education activities with the theme of music, art, science, sports, etc., organized more than 10 summer rural experience practice activities, and mobilized more than 200 young teachers and college students to go to the village community for research and study, The rural tourism experience of tourists has been improved, realizing the double improvement of rural economic income and aesthetic value.
In recent years, Suichuan County, Ji'an City, Jiangxi Province has also actively explored a new model of "farmland protection+global tourism+homestay tourism+rural tourism" to achieve the harmonious integration of ecological aesthetics and rural tourism. In order to further enhance the comprehensive competitiveness and popularity of Taoyuan Terrace Tourist Attraction, Suichuan County takes terraces as the core, connecting more than 50 natural landscapes such as Wangtian Hill, Panlonghui, Suixin Stone, creating cultural landscapes such as Taoyuan Ancient Residence and Agricultural Museum, and building more than 10 online red card punches such as Skyland and Windmill Corridor.
