In order to thoroughly implement the spirit of the 20th National Congress of the Communist Party of China, implement the deployment arrangements of the 14th Five Year Plan for Digital Economy Development, the 14th Five Year Plan for Tourism Development and the General Office of the State Council on Several Measures to Release Tourism Consumption Potential and Promote High Quality Development of Tourism, and promote the in-depth integration and innovative development of digital economy and tourism economy, The Ministry of Culture and Tourism, the National Development and Reform Commission, and the Ministry of Industry and Information Technology decided to jointly carry out the pilot work of cultivating new space for immersive experience of smart tourism. The details are as follows.
General Office of the Ministry of Culture and Tourism
General Office of the National Development and Reform Commission
General Office of the Ministry of Industry and Information Technology
About organizing and carrying out intelligent tourism immersion experience
Notice on Recommendation and Selection of New Space Cultivation Pilot Project
The departments (bureaus) of culture and tourism of all provinces, autonomous regions and municipalities directly under the Central Government, the Development and Reform Commission, the competent departments of industry and information technology, the Bureau of Culture, Sports, Radio, Television and Tourism of Xinjiang Production and Construction Corps, the Development and Reform Commission, the Bureau of Industry and Information Technology, and the units directly under the Ministry of Culture and Tourism, the National Development and Reform Commission, and the Ministry of Industry and Information Technology:
In order to thoroughly implement the spirit of the 20th National Congress of the Communist Party of China, implement the deployment arrangements of the 14th Five Year Plan for Digital Economy Development, the 14th Five Year Plan for Tourism Development and the General Office of the State Council on Several Measures to Release Tourism Consumption Potential and Promote High Quality Development of Tourism, and promote the in-depth integration and innovative development of digital economy and tourism economy, The Ministry of Culture and Tourism, the National Development and Reform Commission and the Ministry of Industry and Information Technology have decided to jointly carry out the pilot work of cultivating new space for immersive experience of smart tourism to create new products, new business forms and new scenes of smart tourism. The relevant matters are notified as follows.
1、 Fully understand the significance of carrying out pilot cultivation work
The new space for immersive experience of smart tourism refers to the use of digital technologies such as augmented reality, virtual reality and artificial intelligence and the organic integration of cultural creativity and other elements, through cultural tourism integration, virtual reality integration and other ways, relying on cultural and tourist sites or related spaces such as tourist attractions, resorts, leisure blocks, industrial heritage, cultural museums, theaters and theaters, etc, It is a new tourism product and consumption scene formed by the creative transformation and innovative development of the display content and the deep involvement and interactive experience of tourists.
Carrying out the pilot work of cultivating new space for intelligent tourism immersive experience is conducive to guiding the innovative development of immersive experience scene application, cultivating new scenes and hot spots for tourism consumption, and better meeting the new needs of the people for tourism and leisure; It is conducive to revitalizing the idle resources and assets of culture and tourism sites, enriching the content of cultural and tourism site experience, promoting the transformation and upgrading of culture and tourism enterprises and institutions, improving quality and efficiency; It is conducive to making full use of digital technology to promote the "living" of culture and tourism resources, promote the creative transformation and innovative development of excellent traditional Chinese culture, and promote the in-depth integration of culture and tourism; It is conducive to better promoting the deep integration and development of digital economy and tourism economy, promoting the integration of digital technology R&D and production end and tourism application and consumption end, giving full play to the scale advantages of massive market, large users and diverse scenarios of tourism, and improving the level of transformation and industrialization of scientific and technological achievements; It is conducive to exploring a digital tourism road that conforms to the development trend of modern tourism and has significant characteristics of digital technology, and provides strong support for promoting high-quality development of tourism and building a digital China.
2、 Declaration requirements
The development or operation of new space for immersive experience of smart tourism is the subject of application, and the specific requirements are as follows:
（1） The project is open for continuous operation. The project should be in a continuous operation and open state (except for seasonal or temporary closure) within China (excluding Hong Kong, Macao and Taiwan), relying on cultural and tourism sites or related spaces such as tourist attractions, tourist resorts, leisure blocks, rural tourism villages and towns, industrial heritage, cultural and museum venues, theaters, performance venues, etc, It has a good development prospect and will last for at least three years in the future.
Projects under construction or in the pilot operation status will not be declared temporarily, and temporary exhibition projects will be declared separately.
（2） The project is for tourists. The project is a consumer oriented tourism product in nature, which has strong attraction for tourists. It has corresponding tourism reception service facilities and relatively complete operation management services and other institutional norms. It has a large number of tourists, high tourist evaluation, and a certain return rate.
（3） The project has high technology content and strong interactive experience. The project is based on 5G, ultra-high definition, augmented reality, virtual reality, artificial intelligence, metauniverse and other digital technologies, which fully reflects the deep integration of culture, tourism and technology. It is equipped with advanced equipment, diverse display methods, and highly innovative, which can vividly show the connotation of characteristic culture, provide good immersive experience and interactive experience, and innovatively improve the multidimensional tourism experience of tourists.
（4） The theme of the project is prominent and vivid. The project attaches importance to the creation and display of content, and regards the content as the main body and core of the project. Through the comprehensive application of modern digital technology, the expression of content is more vivid, vivid, flexible and natural, which is not only thematic and artistic, but also more in line with public consumption habits, and has good brand influence and market vitality, Realize the perfect integration of content and modern digital technology.
（5） The social and economic benefits of the project are unified. The project has good social benefits and high market recognition; The development, design, construction, operation and other modern features are obvious, the cost input is reasonable, the industrial chain is expandable and extensible, and it is in the leading position in the industry, with the sustainability of long-term operation and development or the feasibility of replication and promotion.
（6） The project subjects have a high degree of collaboration. The investment, operation, digital technology supply and other subjects of the project are diversified and integrated, and can work together efficiently based on market rules. In particular, the digital technology supply subject can follow up the planning, design, commissioning, operation and maintenance of the project in a mechanistic way, and can timely promote the iterative update of relevant digital technologies, products, facilities and equipment according to tourists' feedback and market development, Improve the comfort, fluency and simplicity of digital technology and equipment for tourists to experience, and ensure the lasting innovation and vitality of the project.
（7） The project unit has a good reputation. The business unit and other entities of the project are legal entities that are legally established and validly existing. They have the necessary elements of capital, technology, experience, talents, etc. for long-term development and operation of the project, and have not been identified as market dishonest entities.
For the 24 pilot projects of cultivating new space for immersive experience of smart tourism announced by the Ministry of Culture and Tourism, priority is given to encouraging and supporting the declaration of new projects developed and constructed through project investment, operation management output and other ways.
（8） The project is compliant. The project has no problems in political orientation, ideology and other aspects. In the past three years (from the date of operation if the business is less than three years), there have been no violations of laws and regulations in content safety, production safety, ecological environment and other aspects.
Encourage and support the joint declaration of investment, operation, technology supply and other multi entity units of the project, with no more than 3 joint declaration units.
3、 Recommended requirements
（1） Recommended procedures
1. Voluntary declaration. The applicant shall apply to the provincial department in charge of culture and tourism, development and reform, industry and informatization through the local municipal department in charge of culture and tourism, development and reform, industry and informatization.
2. Provincial recommendation. The provincial cultural and tourism administrative departments should play a leading role and, together with the development and reform, industry and informatization authorities at the same level, organize experts from relevant fields to review the authenticity, integrity and accuracy of the application materials in accordance with the principle of setting a benchmark and strong leadership, and review the red tourism, historical and cultural themes, ethnic and religious themes and theme parks The projects in characteristic towns shall be strictly controlled, and actual survey shall be organized according to the actual situation, and the best ones shall be recommended and reported according to the review and actual survey results.
3. Expert review. The Ministry of Culture and Tourism, the National Development and Reform Commission, and the Ministry of Industry and Information Technology strengthened their cooperation, comprehensively evaluated the declared projects through material review, expert review, and other methods, and after publicity, determined and announced the list of national smart tourism immersion experience new space cultivation pilots.
（2） Recommended quantity
Each province, autonomous region, municipality directly under the Central Government and Xinjiang Production and Construction Corps can recommend no more than 5 projects; The number of units directly under the Ministry of Culture and Tourism, the National Development and Reform Commission and the Ministry of Industry and Information Technology can be directly applied for, not exceeding 1.
4、 Other requirements
（1） For the projects included in the list of cultivation pilots, the Ministry of Culture and Tourism, the National Development and Reform Commission and the Ministry of Industry and Information Technology will give guidance and support in project development, talent cultivation, exchange and cooperation, publicity and promotion, so as to better play the pilot role of the project, and promote the industrialization, standardization and large-scale development of new smart tourism products and new formats, Explore models and accumulate experience.
（2） The provincial competent departments of culture and tourism, development and reform, industry and informatization can, in accordance with the spirit of this notice and in combination with local conditions, establish a directory of provincial pilot projects for cultivating new space for immersive experience of smart tourism, and increase project reserves and cultivation support.
（3） All provincial cultural and tourism administrative departments are invited to take the lead and guide the project subject that has been reviewed and approved by the three departments and jointly reported to the higher authorities to pass by November 6, 2023 //xkj.cnccea.com Complete the declaration and send the paper materials to the designated address; Units directly under ministries and commissions shall refer to the implementation.
1. Application consultation
Department of Resource Development, Ministry of Culture and Tourism
Han Bing 010-59882061
Department of Science, Technology and Education, Ministry of Culture and Tourism
Qiao Wei 010-59881085
Science and Technology Department of the Ministry of Industry and Information Technology
Li Jingcheng 010-68205234
2. Material delivery
Room 1603, Block B, Chaowai MEN Building, 26 Chaoyangmenwai Street, Chaoyang District, Beijing, China Culture and Entertainment Industry Association (Tel: 010-85794221, Zip code: 100020).
Contact: Li Rui 13717600168
Application system technical consultation: Gong Yu 13811089848
It is hereby notified.
General Office of the Ministry of Culture and Tourism
General Office of the National Development and Reform Commission
General Office of the Ministry of Industry and Information Technology
October 19, 2023
