In recent years, relying on new technologies, new scenes and new formats, a number of audio-visual literary and artistic works that inherit the excellent traditional Chinese culture and achieve cultural and tourism integration have come into the public's view. These works have profound ideological connotation and vividly realize the creative transformation and innovative development of Chinese excellent traditional culture.
The Chinese civilization with a long history nourishes the literary programs of the new era. The variety show "On the Stage! Beijing Central Axis" starts from geographical space, and presents the important scenic spots and historical context on Beijing Central Axis in a dramatic way through the creation of "time-space train". The cultural program Watching China with Li Bai starts with Li Bai's classic poems handed down for thousands of years. By visiting Jiangyou, Sichuan and other places where Li Bai once lived, we can feel the beautiful mountains and rivers and humanistic customs described by Li Bai, and present the inheritance and development of Chinese excellent traditional culture from ancient times to modern times. The series of "Chinese Festivals" of Henan Satellite TV, in the form of "online drama+online synthesis", explores the inheritance and transformation of ancient cultural customs and times' hot spots. In the program "2023 Dragon Boat Festival Wonderful Tour", the 45 minute tour of cultural books and records enables the audience to see the long river of Chinese civilization surging and magnificent.
A number of literary and artistic works reflecting the revitalization of the countryside and assisting the activation of intangible cultural heritage have emerged, and they continue the historical context and compose the contemporary Chinese chapter in a variety of artistic forms. Huangpi - Mulan's Hometown Blooms in Four Seasons in the ninth season of the documentary Remember Nostalgia presents the unique regional culture and folk customs of Huangpi District, Wuhan, Hubei Province. From the single planting of agricultural products to the development of cultural and tourism integration by using intangible cultural heritage techniques, the new picture of rural revitalization is connected. The documentary "Shen Congwen and Xiangxi" starts from the perspective of people and hometown, and lets the audience see the long cultural context of Xiangxi by describing the beautiful natural landscape of Xiangxi and combing the simple and profound national culture. With the help of short videos, the "Village BA" rural basketball match at the "June 6" Miao New Food Festival in Taijiang County, Guizhou, attracted attention. Outside the competition field, the "Village BA" tourism route has quietly formed, cultural and creative products continue to emerge, and tourists from all over the country have rushed to Taijiang to immerse themselves in the regional culture of Southeast Guizhou.
Urban development is also effectively driven by "film and television+cultural tourism". The 2023 summer animated film Chang'an 30000 Miles presents the colorful Chang'an City in the form of animation, which ignites the tourism in Xi'an, Shaanxi Province. Many scenic spots are hard to get a ticket, and there are long queues outside the subway station. The Wonderful Tour on the Chinese Valentine's Day in 2021 has made Longmen King Kong famous, and the tourism of Longmen Grottoes in Luoyang, Henan Province continues to heat up. According to the data released by Luoyang Culture and Tourism Group, as of the end of August this year, the Longmen Grottoes had received 4.25 million tourists, up 77.8% year on year. Immersive featured tourism, research activities, cultural and creative products in the scenic spot have become a cultural feast to meet the needs of young tourists.
Film and television works spread urban culture, and at the same time, urban culture with different characteristics is also nourishing film and television creation. For example, Qingdao, with red tiles, green trees, blue sea and blue sky, is a favorite location for youth campus films. The film and television plays "The Basic Law of Genius", "Hello, Old Time" and "A Little Red Flower for You" are all shot here. Beijing, where hutongs and ancient buildings complement each other, helps film and television works such as "The Sea in Dream", "Love is Full of Nine Turns", and "What You Want to Do" to interpret the world. The new model of "film and television+cultural tourism" enables urban development, which requires the scenic spot to constantly improve the real effort of historical and cultural excavation, take the responsibility of upholding innovation, and achieve high-quality inheritance and development of urban historical context.
It can be seen that the integration of culture and tourism has promoted people's re understanding and in-depth exploration of local cultural resources. Audiovisual works transform resources and traditions into unique cultural forms through story based expression and artistic presentation. It is expected that more excellent new works will emerge in the audio-visual field, so that the two-way travel of culture and tourism will be more in-depth.
