"Under the guidance of professional teachers, we learn the common special effects and makeup techniques in movies, and experience the magic process of becoming movie characters. This movie trip is very interesting!" Recently, a college student from the Animation Digital Art School of Hebei Academy of Fine Arts participated in research activities in Xi'an Xiying Film Park, Shaanxi Province, Express your feelings in this way.
Why is Xiying Film Park so attractive when you travel all the way to Xi'an to experience the charm of movies? It is necessary to talk about the Xi'an Film Studio, which almost everyone knows. Originally, the current Xiying Film Park was the former site of Xi'an Film Studio. Relying on the film culture resources accumulated over 60 years and 150 mu of factory space, it has developed into a diversified industrial park integrating film script creation, film and television investment and production, film and television publicity and distribution, film and television culture experience, film and television copyright and park operation. After the removal of the wall, the old factory will be transformed into a new cultural and tourism space integrated into urban development and experiencing contemporary urban life. In October 2022, Xiying Film Park was successfully selected into the first batch of provincial night culture and tourism consumption clusters in Shaanxi Province. In November 2021, Xi'an Film Studio was included in the fifth batch of national industrial heritage list. In May 2023, at the 2023 China Urban Renewal, Innovation and Development (Beijing) Summit, the changes here were selected into the "Top Ten Excellent Cases of Organic Renewal in China".
In the 1980s, films such as "Old Well", "Red Sorghum", "Wild Mountain", and "Swordsman in Double Flag Town" appeared on the international screen, winning many international awards for Chinese films. "Western Film Studio" has become a monument in the hearts of generations of filmmakers and film lovers. Xi'an Film Studio, founded in 1958, has been reorganized into the Western Film Group, one of the six major film groups in China.
For many urban youth, the Xiying Film Park is an important shooting place for them to record their good life on the Little Red Book and Diao Yin: the development and printing workshop where tradition and fashion complement each other, the Story House studio where the beauty of architectural structure and the beauty of film art match appropriately, and the Avenue of Stars where tall Chinese parasol trees and film trophies echo each other, As well as the huge movie posters on the red brick walls, each of them shows a fashionable and aesthetical tone, which appropriately shows the elements of the movie.
It is reported that during the land planning in 2016, residential and commercial areas were originally planned to be built here. In order to retain the roots of Xiying and the original memory of Chinese films, Xiying finally decided to build a film park. In the process of construction, it always adhered to the principles of "scratch free development" and "ecological protection", and did not tear down an old building or destroy an old tree, Let every inch of land and landscape here be preserved, and let them continue to witness the development and change of the city. In October 2018, Xiying Film Park officially met with you. Because of its artistic and quality style and rich film art activities, it has been popular among young people since its opening.
At the same time, after "opening the wall", Xiying still insists on developing its film and television industry. The TV play "Zhuang Tai", produced by Xiying, has a strong Shaanxi flavor, telling the ups and downs of ordinary people's lives; "Teenager School 2" focuses on the social reality, which has aroused the resonance of many families; The film Goodbye to Mr. Wang expresses the healing feelings of modern urban people's love and companionship; "Desert Ambition" brings the story of Shi Guangyin, the winner of the "July 1st Medal", who fought against the desert to the screen, and conveys the feelings of fighting in the desert and benefiting the people... While focusing on real life and carrying forward the spirit of the times, these works achieve the integration of content creation and fashion expression, so that the western film and television will glow with new vitality.
On the one hand, the Xiying Film Park integrates the old buildings and workshops into commercial, experiential and entertainment, perfectly combines film and television elements, film IP and consumption scenes, and creates an art life show belt; On the other hand, explore cross-border combinations of film screening, fashion art, space curation, music performance, etc., and expand the dissemination and promotion channels of film industry heritage and highlight the city's characteristics by creating brand festivals such as fashion youth art season, film art life season, etc.
"More than 90% of the machines here can still be used, and each machine is a witness of history." The relevant person in charge of the Western Film Museum said that when entering the museum, citizens and tourists can walk from "in front of the stage" to "behind the scenes", and feel the historical changes of the film industry for more than 100 years at a close distance.
The West Film Museum is an important film and television cultural exchange and experience space in the film park. It is composed of nine theme functional areas, including the museum of classic cars, the film film collection, the fantastic house of the western tour, the popular science experience area of film production technology, and the history museum of the West Film Factory. The collection of exhibits covers more than 300 film projection equipment throughout the development of the world's film industry, more than 6000 film films, magnetic soles and copies, more than 200 original film posters, more than 20 classic high-quality film cars, more than 100 well preserved film shooting props and costumes, precious film trophy certificates Film art archives and interactive experience equipment to show the principle of light and shadow and the charm of science and technology constitute a fashionable, diverse and lively film world.
"It is close to the Big Wild Goose Pagoda Scenic Area, with a strong cultural atmosphere. In addition to cafes, fashionable restaurants and other supporting businesses, my sisters and I often gather here, sit on the lawn to listen to concerts, watch outdoor movies, watch various exhibitions, and each time we have a new project and experience," said Miss Chen, a Xi'an citizen.
With the steady growth of the main business income of film and television, Xiying is trying to revitalize the western film industry with a young attitude. At the same time, focusing on the "film life, film life", it is striving to build a film culture industrial park that integrates film and television production, film and television culture tourism, and art life, so that film and television culture can be integrated into urban life.
