After the COVID-19 epidemic, the cultural and tourism market has ushered in a comprehensive recovery. Whether it is the "May Day" holiday or the small and long holidays superimposed by the Mid Autumn Festival and the National Day, scenic spots across the country are crowded, and among the crowd, silver haired elderly people are everywhere. With the increasing trend of aging in China, the scale of silver hair tourism market should not be underestimated. According to Ctrip data, by the middle of October, the number of people over 55 years old traveling had nearly tripled compared with the same period last year. The "rich and leisure" silver haired people have unique travel needs, and relevant departments should launch aging products and upgrade aging products according to their needs.
The cultural tourism market should always develop the silver tourism market, but at present, the silver tourism industry is still in the initial stage of development, and there are few mature cultural tourism products. Compared with the young group, the silver haired people have obvious disadvantages in energy and physical strength, and the probability of suffering from basic diseases is relatively high. However, the mainstream group tour products in the market ignore the objective physiological conditions of the silver haired people. They mainly focus on the cost performance products with tight itinerary and horse watching style, and the product concept of "finishing a province in a few days" makes the silver haired tourists complain incessantly. Therefore, in combination with the objective advantages of silver haired people, such as long disposable time and better economic conditions than before, travel agencies should customize travel products according to the age, physical strength, health status and other factors of silver haired people, reduce travel intensity, extend the travel time of a single scenic spot, and conduct health assessment for the elderly in advance, provide accompanying drugs Medical staff, etc., to ensure the travel safety of the elderly.
The operation of scenic spots should not only ensure the travel safety of silver haired people, but also give consideration to their travel experience. Barrier free tourism has become an issue of the times for the development of silver haired tourism market. To create barrier free tourism in the scenic spot, the elderly tourists can visit more easily by building sightseeing vertical elevators, suspended cableways, etc. The author has noticed that an elevator suitable for the elderly has been designed on Tianyu Mountain of Qiandao Lake in Hangzhou. Tourists can take the elevator erected between the mountains and rocks to enjoy the beautiful scenery while climbing the mountain, so that they can achieve "painless climbing" of "no climbing at all, no falling at all". Many elderly people praise this. In addition, the aging of facilities and services in the scenic spot is essential. The renovation of meals with less oil and sugar and easy chewing, handrails beside toilets in toilets, barrier free passages, additional rest places and large font explanations for the elderly will also enable the silver haired people to obtain a better tourist experience.
On which platform can I make an appointment to buy tickets, how to enjoy the elderly discount when buying tickets online, and how to operate intelligent interactive devices... With the popularization of electronic payment and the creation of intelligent scenic spots, older people increasingly need to be proficient in using various electronic devices. Although more and more elderly people are "online", the existence of the digital divide cannot be ignored. It is still necessary to design a dedicated online shopping booking interface for the elderly, keep a manual ticket window, and manually explain and guide. Last year, the Resources Development Department of the Ministry of Culture and Tourism released 10 2022 smart tourism aging demonstration cases, focusing on the aging transformation of online platforms and functions, upgrading of offline scenic facilities and service models, and involving the aging service from point to line to face, which is of reference significance.
Shi always respects the elderly, and only by respecting the elderly can we truly tap the cultural and tourism consumption market with great potential for silver haired people. The scenic spot is suitable for aging and transformation. It is not only a means to meet the consumption needs of the silver haired people and promote the scenic spot to obtain customers and make profits, but also a humanistic concern for intergenerational change.
