The reporter learned from the Ministry of Culture and Tourism on the 13th that the Ministry of Culture and Tourism has recently issued the Domestic Tourism Promotion Plan (2023-2025). The plan proposes that by 2025, the scale of the domestic tourism market will maintain reasonable growth and the quality will be further improved. The effect of domestic tourism promotion is more obvious, the supply of high-quality tourism is more abundant, the consumption experience of tourists has been effectively improved, the satisfaction has been further improved, the efficiency of tourism public services has continued to improve, the reform of key areas has made breakthroughs, the comprehensive supervision mechanism of the tourism market has been more sound, the modern governance ability has been further enhanced, and the domestic tourism market has a greater impact on promoting consumption The role of promoting economic growth is more prominent.
It is planned to propose 30 major tasks in 9 aspects, including strengthening domestic tourism promotion, enriching high-quality tourism supply, improving tourism consumption experience, improving public service efficiency, supporting the transformation and upgrading of business entities, deepening reform in key areas, improving the service quality of the tourism market, strengthening comprehensive market supervision, and implementing the "credit+" project.
The plan requires innovating the tourism product system, introducing more distinctive tourism products and routes that meet the needs of different groups, developing experiential and interactive tourism projects, and promoting new tourism products such as research, silver hair, ice and snow, ocean, cruise, exploration, star watching, summer and cold shelter, and city walking.
In addition, the plan proposes to support local governments to increase investment in tourism infrastructure, and further improve tourism public service facilities such as tourism service centers (consultation centers), tourism distribution centers, tourism public service information platforms, and tourism toilets. We will strengthen tourism services that benefit and facilitate people, vigorously promote the digital development of museums and other cultural and museum venues, and accelerate the integration of online and offline services.
