Beijing, China Economic Network, November 20 (Reporter Yang Xiufeng) "From January to October 2023, the cumulative tourist reception throughout Xinjiang reached a new record high, and the tourism fever continued to rank at the forefront of the country, presenting a good trend of 'the peak season is lengthening and the slack season is not weak'. Tourism expanded employment, enriched people and benefited people, and fully played a role in promoting economic and social development." On November 17, Yu Jie, member of the Party Leadership Group and deputy director of the Department of Culture and Tourism of the Xinjiang Uygur Autonomous Region, introduced at the press conference of the 17th Xinjiang Winter Tourism Industry Trade Fair and 2023 Xinjiang Hot Snow Festival. From December 22, 2023 to January 13, 2024, the 17th Xinjiang Winter Expo and Hot Snow Festival will be held in Urumqi and Altay.
Figures show that Xinjiang has received more than 240 million tourists from January to October 2023, a year-on-year increase of 101.38%, which has exceeded the total number of tourists in 2019, a record high.
Yu Jie said that Xinjiang has firmly promoted the strategy of "rejuvenating Xinjiang through tourism", steadily implemented six major projects, namely, cultural and tourism integration and upgrading, tourism boutique creation, industrial development and upgrading, business product cultivation, market management quality improvement, publicity and marketing efficiency improvement, fully played the role of "tourism+" as a comprehensive driving force, and continued to promote the deep integration of tourism with culture, sports, leisure and other industries, The tourism industry recovered strongly.
The 17th Winter Expo and Hot Snow Festival, with the theme of "Going to the Silk Road, Hot Snow and Good Xinjiang", lasted 22 days and integrated sports events, ice and snow tourism and cultural performances. Among them, the Winter Expo will be held from December 22 to 26. Industry organizations such as the International Snow Federation, the World Tourism Union, the China Tourism Association, representatives of key snow and ice countries such as Austria, Italy, Norway, Japan, Kazakhstan, Kyrgyzstan, Uzbekistan, as well as well-known ski athletes and ski clubs at home and abroad will gather in Xinjiang.
This Winter Expo and Hot Snow Festival is led by the Department of Culture and Tourism of Xinjiang Uygur Autonomous Region, and more than 30 ice and snow cultural and tourism activities are carried out in 14 prefectures in Xinjiang. Among them, Urumqi will hold the Silk Road Ice and Snow Festival in Nanshan Scenic Spot, Xuelian Mountain Golf Course, Tianshan Moon City and other places simultaneously; Altay will hold the 17th Fuhai Ulungu Lake Winter Catch Festival, carry out a series of activities such as the sunset party, the snow music festival, and launch high-quality ice and snow tourism routes. Yu Jie introduced that all prefectures in Xinjiang will continue to explore the integration and development of ice and snow with other industries, enrich the supply of ice and snow products, and stimulate the vitality of ice and snow resources, so as to turn "cold" resources into "hot" industries, help Xinjiang's ice and snow culture and tourism "display its image, gather resources, attract trends, and promote consumption", and make Xinjiang's winter tourism truly "hot" Get up.
