In the grasslands of Saihantala City, Baotou, Inner Mongolia, tourists enjoy the wonderful equestrian performances and feel the local historical heritage, cultural charm and equestrian atmosphere; In Jiaozuo, Henan Province, Taijiquan is connected with the cultural and tourism industry to create an immersive performance "Impression Taiji", allowing tourists to immerse themselves in traditional Chinese martial arts culture; In Qinghai, the International Road Cycling Race around Qinghai Lake attracts cyclists to ride and travel, enjoy the beautiful scenery and enjoy sports at the same time... More and more traditional cultural and sports activities with characteristics have become a new scene for the integration and development of cultural, sports and tourism, which inherits and promotes the Chinese sports culture, and also enriches the supply of cultural and tourism markets.
Since this year, cultural and tourism consumption has recovered strongly, the supply level of cultural and tourism has continued to improve, new business forms of cultural, sports and tourism integration have continued to emerge, and new scenarios have been constantly enriched, so as to inject new vitality into the cultural and tourism market while better meeting consumer demand.
Promote the integration of cultural, sports and tourism to develop new business types and new consumption, and relevant departments have issued powerful measures. The Domestic Tourism Promotion Plan (2023-2025) recently issued by the Ministry of Culture and Tourism proposed that "we should cultivate new types of business integrating cultural and sports tourism, cultural and commercial tourism, and create brand projects of" travel with events "and" travel with food "." In August this year, The "National Cultural, Sports and Tourism Integrated Development New Business and New Consumption Exchange Activity" directed by the Department of Industry Development of the Ministry of Culture and Tourism was held in Baotou, Inner Mongolia, focusing on promoting the integrated development of cultural, sports and tourism, activating the new driving force of cultural, sports and tourism consumption, and helping the cultural, sports and tourism industry to achieve comprehensive integration and efficient development. In September, the Department of Industry Development of the Ministry of Culture and Tourism and the Department of Sports Economy of the General Administration of Sport of the People's Republic of China jointly hosted the cultural, sports and tourism integration and consumption promotion exchange activity to welcome the 2023 Asian Games in Hangzhou, Zhejiang Province. Representatives of cultural tourism, sports departments and enterprises from Beijing, Shanghai and other places discussed the prospect of integration of cultural, sports and tourism, analyzed the new trend of integration of cultural, sports and tourism, and added new impetus to the development of integration of cultural, sports and tourism.
All regions actively explore in combination with their own reality. Zhejiang released the top ten competitive routes of sports and recreation tourism for the Asian Games, which are "watching the Asian Games and traveling in Zhejiang", to help develop the sports and leisure industry and promote the integration of sports and recreation tourism. Jiangsu focuses on brand development, makes every effort to create a space carrier for the integrated development of cultural, sports and tourism, and constantly optimizes the policy environment for the integrated development of cultural, sports and tourism, so as to make the cultural, sports and tourism industry "live" and the consumption of cultural, sports and tourism "fire".
The relevant person in charge of the Industry Development Department of the Ministry of Culture and Tourism said that efforts should be made to create a brand project of "traveling with events", so that more sports events and sports activities become a new scene of cultural and tourism consumption. Through large-scale events to gather popularity, mass sports to benefit people's livelihood, brand activities to promote industry, and national traditions to expand space, we will seize new opportunities for the integration and development of cultural, sports, and tourism industries, and continue to expand new space for the integration and development of cultural, sports, and tourism.
