As the temperature in many places across the country continues to decline, major ski resorts have been "opening" one after another, and ice and snow consumption is rising. In addition to the hot sales of ski equipment, ice and snow+hot springs, ice and snow+folk activities, ice and snow+music festivals/food, etc. have become the standard configuration of more and more ski resorts. Ice and snow consumption is changing from a single sport to a diversified integrated development of vacation, recreation, leisure, etc.
After the light snow season, as the temperature in many places across the country continues to decline, major ski resorts have been "opening up", and the consumption of ice and snow continues to rise.
The reporter learned that with the continuous release of the Beijing Winter Olympics effect, ice and snow consumption in the new snow season is booming. According to data from several tourism platforms, the "skiing" craze has soared since November. In addition, all regions are constantly expanding the ice and snow economic chain of "cultural, sports and tourism" integration, and ice and snow consumption is gradually releasing the "heat effect".
"As the first complete snow season in the post Winter Olympics era, the domestic ski market is expected to usher in a strong recovery in the 2023~2024 snow season, which has become the consensus of the industry." Zhang Yuang, who is responsible for what is worth buying, said.
Strong demand for ice and snow
In the new snow season, Beijing's ice and snow sports venues are particularly lively, and a number of top international events have been held in Beijing Winter Olympic venues. Recently, the International Skating Federation Speed Skating World Cup (Beijing Station) kicked off at the "Ice Ribbon" of the National Speed Skating Hall, which is the first time that this world-class speed skating event has landed in Beijing.
"Seeing the athletes skating so well, I also experienced it on the ice rink. This is my first time skating, and it's really fun." Qian Feiyu, a college student from Zhejiang, told reporters that this time she and three classmates came to Beijing to watch the speed skating World Cup, and clocked in at the Ice Cube, Shougang ski jumping platform and other Beijing Winter Olympic venues.
Recently, Yan Song, a graduate student in Beijing, completed his first ski card in Yanqing Vanke Shijinglong Ski Resort this winter, and more than 1000 ski enthusiasts participated in the first ski. Previously, when he heard that the ski resort would "open" early this year, he made an appointment with his friends to go skiing a month in advance.
Yan Song told reporters that the number of ski lovers in many colleges and universities in Beijing has soared. The big data of Qunar shows that besides Vanke Shijinglong Ski Resort, Zhangjiakou Taiwu Ski Resort, Wanlong Ski Resort and Miyuan Yunding Ski Resort have all become popular ski destinations in Beijing Tianjin Hebei region this winter. Data shows that since November, the platform has been "skiing"
