On November 24, Spa Club and the public commented on the joint ski activity "Snowboarding Group", which was full of "social+sports" attributes. "This year, 1200 people participated, and 50% of them signed up through public comment and other content platforms, with the total number 40% more than last year," said the person in charge of the Spades Club.
With the popularization of ice and snow sports, ski clubs have emerged as the times require, and become a new choice for young people with "fun, worry free, cost-effective". According to the public review data, the number of ski clubs settled on the platform has increased by more than 30% month on month in the past two weeks.
The development of domestic ski clubs is closely related to the Winter Olympics. "I started skiing in 2013. I used to do conference work and often travel abroad, so I had the opportunity to contact this sport before the domestic fashion." The founder of the ski club SNOWHERO introduced that there were few relevant resources in China at that time, and we played with relatives and friends, and felt the stones together to cross the river,
In the eyes of the person in charge, before 2015, "enthusiasts" gathered purely out of love, and "small circles" only introduced new people through friends, without any commercial idea. "But then we observed some pain points. For example, there was no snow gear, no teaching resources and no organization. At that time, the news of the successful bid for the Winter Olympics came, and we thought it was an opportunity."
For the first time in 2015, "enthusiasts" opened in the form of clubs, and successively opened snow gear retail chains, set up coaching teams, launched ski charter groups, opened indoor ski resorts, and enhanced their social attributes by designing snow parties, fun competitions and other activities.
Since 2015, in line with the development of the domestic ice and snow industry, a number of ski clubs have been born and gradually expanded. By 2022, with the success of the Beijing Winter Olympic Games, snow and ice sports will gradually become popular. When young people arrive, ski clubs begin to transform. "In the past, the club used private community to build a network of relationships, and the channel for recruiting new people was just the introduction of acquaintances. Since last year, the industry began to pay attention to the content platform, and posted on the official account," said the head of the teaching department of Spades.
The person in charge of Popular Comments said that various skiing activities are attracting the attention of young users and clubs. On the one hand, the content platform can provide relevant information for young people in time to meet user needs; On the other hand, it can help the club to transform and broaden the channels for obtaining customers.
